Asia Pacific presents vaping advocacy success at #GFN22


The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) made the case that regional advocacy works and is delivering remarkable results for vaping in Asia Pacific at the recent Global Forum on Nicotine-#GFN22 in Warsaw, Poland, 

With ‘Tobacco Harm Reduction – here for good’ the overall theme for #GFN22, Nancy Loucas, Executive Coordinator of CAPHRA, delivered a keynote address titled ‘Community: Regional Networks in THR consumer advocacy’.

Nancy Loucas tells #GFN22 attendees that sharing knowledge and resources has been key to successfully winning the THR war in several Asia Pacific countries

She told attendees that sharing knowledge and resources has been key to successfully winning the THR war in several Asia Pacific countries. The successful regional advocacy model is one she’d now like to see expanded globally, but says it requires everyone leaving their egos at the door and working together for the greater good. 

“Right now, in Asia Pacific… we’re in a paradigm shift. We’re going from a place where’s there are bans, restrictions or no regulation, to a place where countries are starting to consider and implement regulations. If you asked me this two years ago, I would’ve said ‘no that’s not going to happen’, but it’s now happening,” she told attendees.

The different advocates and organisations that make up CAPHRA work closely together, helping each other in the overall quest of creating local solutions to overcome the tobacco pandemic’s local impacts – one country at a time.

By working its networks, both at a policy and political level, CAPHRA has helped countries realise the benefits of regulating safer nicotine products for adult use.

“Key arguments we’ve used include public health – providing adults with options and choice, commerce – supporting small independent businesses, and risk-proportionate excise – to help support government initiatives, particularly post-covid when revenues are down.”

Countries in the Asia Pacific region set to lift their failed vaping bans include the Philippines, Malaysia and Thailand with regulation now imminent. Ms Loucas pointed out that this is great news in a region disproportionately affected by tobacco harm.

“The majority of global health harm and death from smoking and unsafe oral tobacco products occurs in Asia Pacific. Of the 1.1 billion smokers globally, 664 million, or approximately 60% of the world’s smokers, live in the Asia Pacific region.”

She said while the cultural and religious differences may seem vast among the many Asia Pacific countries, their history, influences, and national mindset are similar.

Asia Pacific’s developing countries share many of the same socio-economic issues. They also share a collective mindset where a sense of community and consideration for others takes precedence over the rights of the individual. CAPHRA reflects that mindset in how members work together and advocate – with respect and understanding for each other, she told attendees.

Ms Loucas said unfortunately many developing countries are also targets for foreign philanthropists such as Bloomberg and related NGOs. Big money continues to meddle in Asia Pacific, pushing to develop restrictive policies around safer nicotine products. 

“Key to our success is sharing resources such as scientific research, policy papers, advocacy activities, joint submissions, communication, guidance, and support. Regional advocacy enables shared challenges to become shared successes. We support each other with submissions, testimonials, as well as commiseration when required,” she said.

Another aspect key to CAPHRA’s success in recent years was setting up an Expert Advisory Group – consisting of regional experts who understand the local context and are on hand to impart expert local knowledge.

“These are local scientists, researchers, and THR experts available to assist with questions as well as submissions to governments. The Expert Advisory Group has been an invaluable asset to both consumers and policymakers in the region,” said Nancy Loucas

Also at #GFN22, CAPHRA member Asa Saligupta was honoured with the ‘Advocate of the Year’ award. He is a co-founder and director of End Cigarette Smoking Thailand (ECST).

CAPHRA says of the 1.1 billion smokers globally, approximately 60% live in the Asia Pacific region.

Over the years, Mr Saligupta has been invited to various international forums to speak on strategies to deal with the tobacco crisis in Thailand. He continues to work tirelessly for pragmatic regulation in Thailand, hopeful it will be in place by the end of the year.

A global collaboration of THR consumer groups, sCOPe, has launched a comprehensive library of online panel discussions and presentations. To access sCOPe’s online library, visit  

For a free digital media repository on tobacco harm reduction in Asia Pacific – including media releases, images and graphics – please visit

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